BSNL Chennai Telephones will shortly roll out video calling facility on its landline network.
The
Voice and Video on Broadband (VVoBB) service has already been launched
in Delhi and a few other telecom circles of the BSNL. The VVoBB service
allows users to go one-on-one or simultaneously connect to multiple
users.
How it works
The VVoBB uses packet
switching technology that converts phone calls into data packets and
transmits them through a high-speed broadband connection via an
exclusive Private Virtual Circuit (PVC).
When voice
and video data reach the other end, it is converted back into voice and
video. Using an Analog Telephone Adaptor (see illustration) that
connects to the broadband modem, a subscriber will be able to
simultaneous work a normal phone, broadband Internet and video phone.
According
to officials, BSNL also has a nationwide plan to push video telephony
deeper mainstream by installing a network of Video Calling Offices
(VCOs) on the lines of the PCOs. Chennai’s share of the 10,000 VCOs
proposed across the country is 350 outlets, which could either be
attached to Customer Service Centres or franchised.
It
is not hard to understand why BSNL at present is focusing on business
clients at this early stage of video telephony evolution.
Not only is a broadband connection a pre-requisite, a customer needs to buy a video phone that does not come cheap.
The
V-fone is currently available in a base model of Rs. 14,900, a more
pricey variant of Rs. 24,900 and a high-end version of over Rs. 4 lakh.
“Though
business clients and government departments will be our primary
targets, we will come up with customer-friendly plans for the regular
users as well,” said G. Vijaya, BSNL Chennai Telephones spokesperson.
If
the tariff structure adopted by BSNL’s Andhra Pradesh circle is any
indication, a video call has been pegged at Rs. 2.5 per minute with the
price of the instrument absorbed over equated monthly instalments.
“By tapping into unused broadband bandwidth of BSNL, we will be able to
provide high resolution images and a better video-calling experience
unlike other web-based video telephony services,” said a spokesman for
Click Telecom, BSNL’s technology partner for the VVoBB service.
Also,
unlike other web-based video telephony services, this service provides a
secure channel of communication via a dedicated server, the official
said.
In the West, video telephony has proved an
invaluable assist for the speech or hearing impaired who can use the
medium to communicate in sign language.
BSNL, which
has tied up with Gujarat-based Sai Info System (SIS) for supply of the
video-phone instruments, also aims to press home a few other advantages
such as free incoming video calls, zero bandwidth charges for video
calls, no freezing of videos, no need to log in to a computer, or for
that matter, no need for a computer itself.
Though
the video-calling feature on 3G mobile platform has not been a money
spinner for BSNL or other telecom operators, BSNL officials believe that
the VVoBB brings to the table a more convenient way of face-to-face
conversation and a quality of interaction much superior to free
web-based platforms like Skype or Google Hangout.
However,
last week, the VVoBB roll out plan seemed to hit a stumbling block
following reports about SIS plunging into financial crisis.
When
contacted, R.K. Upadhyay, BSNL CMD, said the existing services or
future roll out of VVoBB have not been affected in any way.
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